Ngen the little HD Station that could
In 1982 a public supported radio
station rumbled on to the air in Houston. KSBJ was born on 88.1 fm,
later she would move to 89.3fm. She grew to own the CCM market on the
Texas coast. Buddy Holiday, its founder wanted a 100,000 watt fm
station to stand tall for his savior. At first the station had some
talk. Later it moved to 95% music. They still have some talk on
Sunday nights. From the early days of the station they would play
Christian Rock late on Saturday nights. This segment carried several
names, Rock of Love and Light Force come to mind. The kids loved that
music, but mainstream CCM with Amy Grant and Micheal Smith paid the
bills. The station developed a lock on Christian concert promotion
that still holds today. HD radio arrived in 2010. Most public
stations jumped in, as they got a good deal on the medium.
KSBJ realized their music played well
with the “Mommy Van” crowd but not the rock, rap and next
generation. In 2010 they put up NGEN on their HD2 signal. HD2 signals
allow radios with HD to receive secondary digital signal with great
clarity of sound. This signal runs under the analog big brother. The
signal is also weaker than the big brother. KSBJ also put the station
online with its website and a host of phone apps. Ngenradio.com is
available on most platforms. (Tune In is good)
August 8th, 2016, at 6am
NGEN went live on 91.7fm KXNG (analog) and became a major player in
the crowded Houston Radio landscape. 50,000 watts of Hip Hop and Rock
to reach a new generation. This represents a Digital and HD success
story of sorts. This station birthed online, nurtured in HD and some
low power fm analogs has come into its own. It will be an expensive
baby for KSBJ. KSBJ has been run well a long time and will see the
station become a titan like KSBJ, whose PPMs typically rank her 4th
in Houston – Galveston's radio market.
There is a flip side to this story.
KUHA (now KXNG) was previously Rice University's radio station. The
station was sold to UH and Rice's station ended up a HD2 and then
just digital. UH wanted to use 91.7 fm to be their classical outlet.
Classical music had shared the airwaves with KUHT. In )))) that
station decided to go all news and put classical on HD2. NPR program
left classical music playing at night. Now at least classical music
could be heard all day. They also purchased 91.7fm from Rice with the
intention of having a free standing classical music station that was
analog. The station tanked from lack of support, then most of the on
air personalities where fired. UH decided that 10 million being
offered by KSBJ was too much to pass up.
Interestingly enough, the classical
station is not dead. She is alive on HD2 under the Public Radio of
UH, a great NPR affiliate. She also has a robust online presence and
the greatest tutorial about streaming I have seen any station use.
https://www.houstonpublicmedia.org/classical/ways-to-listen/ She also
has a presence on on digital tv as an audio only channel 8.5. How she
will survive is a good question. UH can keep the format alive, but it
will lack any real connection to Houston if it is simply a network
outlet. Sadly classical music has been in full retreat to internet
streaming for a few years.
I really hope both stations do well.
As a Christian we need more than tightly programmed CCM. NGEN and her
team will give Houston some alternatives, that even this 50 plus guy
likes to hear. Classical music is just important. In that format
world history has a chance to sing and play in our heads. It will be
up to a very dedicated group of donors to keep it alive.
Programming note: I have moved back to
Texas. I am still a pastor. I still have too many radios and not
enough time to listen to everything.
Web Reference:
http://www.houstonpublicmedia.org/articles/news/2016/07/15/160454/houston-public-media-completes-sale-of-classical-station-kuha-91-7-fm-to-ksbj/