The land of blessing and Big Questions in Houston

I live in Houston. For years this has been a one contemporary Christian music town. Over thirty years ago KSBJ was born out of the prayers of believers who began to seek outlets for Christian music. Commercial stations had been tried and failed. Christian music does not have a great track record of commercial stations. An exceptions may be KLTY in Dallas. The Christian community in Houston has been blessed with this outlet for many years. (www.ksbj.org) With the advent of online and HD radio, KSBJ proudly introduced NGEN to the public last year. This station plays youth oriented music and plays a lot of music KSBJ does not chose to play. NGEN (www.ngenradio.com) came out about a year ago online and as an HD2 Station last year. Because KSBJ has acquired a new terrestrial (real analog fm station) and some translators (low power fm stations) NGEN is now an HD-2, internet, smart phone and translator station. She is gaining a regular audience spread out around the Houston area.

This story has a real interesting twist now. The guys at EMF (Educational Media Foundation), the owners of the national network KLOVE (www.klove.com) have brought their rock oriented AIR1(www.air1.org) to town on a terrestrial frequency. EMF is huge in the Christian music world. If your town does not have a locally run station, you probably have a klove outlet near by. If that has done well then a AIR1 may also be near by. These stations also do huge internet broadcasting and rank well in listened to hours.

The elephant in the room may be “Is Houston big enough for these two music ministries?” Houston all ready supports KHCB(www.khcb.org) a teaching station that is one of the oldest Christian stations in town. A couple of commercial teaching outlets, and an AFR station, and a few others. Like many Texas towns they are donor money rich and Houston is a huge town.

Now some of my ideas and my ideas alone.

KSBJ is a fine Christians station. She actively ministers in the community she has chosen to call home. She is well know and well respected. She has been about the number 4 station in our markets for years. She has tried to have a presence in this town and on the street for 30 years. She has a huge reach from the Louisiana border to Victoria, this is most the upper Texas Gulf Coast. She has been an internet broadcaster for a long time and has a great signal strength in town and through a newly acquired sister frequency. She does have a tightly controlled play list that makes her attractive to females and older listeners. She will not lose this audience any time soon. She and NGEN do have an absolute stranglehold on concerts in the area. You can try to promote a Christian concert, but she just has the best machinery to do this. I have to think this has built up some folks who are not happy about this. Buddy Holiday wanted a good premium powered station to minister to the town, they have it and will have it as long as God blesses it. To over simplify her sound is to say she is the light rock station of the Christian music world of Houston.

Air1's parent EMF has some positives too. Experience and lots of cash. They have bought a rim shot (Close by station) outlet that can be heard over most of Houston. They play a harder format than KSBJ or their parent KLOVE. Sadly, my experience of KLOVE in Austin and Midland is that they can not be too involved in the community. They headquarters in California. They do a local events calendar and sometimes concert promotions. I would be stunned to see them do much in Houston. Will they stay? Are they testing the water? I just bet we will see a few bumper stickers and that will be that. It does not cost a lot to run a station with a satellite and transmitter and no studios. Their format is comparable to a straight CHR station with rock and very little rap. They do produce good dj driven rock radio. It is very good with djs around the clock.

NGEN is great stuff if you are young and young at heart. She plays rap and some pretty hard rock. She plays little the big sister plays. KSBJ has bent over backward to promote NGEN. NGEN started as an HD2, internet and low power fm station. She has gained some more translator and is being heard by a larger terrestrial audience. (Lets face it, you have not heard of too many single station internet broadcasting giants, but this is changing.) She is gaining folks who listen to her. She is the most youth oriented of the bunch. Think of her as a little sister among a big sister and a new kid in town. She will and can win the youth vote. She has djs most of the time, except on the overnight.

So, is their a pink elephant in the room? Not really, if all concerned just stick to their game. The town can support three stations of varying formats. If one of the three gets greedy, things may change. The scriptures are good here too. In Mark 9:38-41the disciples saw another person ministering in Christ name. They really wanted to stop the competition. Jesus said if they where honoring His name and working with power, leave them alone. In Acts the Jewish church wishes Paul well as he ministered to whole different bunch. Both had a place in God's plan. First Corinthians 3:5-9 is good here too. Let each minister and build up the body. Its all about God, not radio stations. Houston is just a blessed place for Christian Music, just pray for the ministries that are doing it now.